Barbie (the astronaut) takes off in zero gravity to inspire young girls | World news
Barbie is in partnership with the European Space Agency and she is the only European female astronaut with the aim of inspiring young girls to pursue careers in space and STEM (science, technology, engineering and mathematics).
As part of an initiative called This World Space Week, a one-of-a-kind Barbie doll inspired by Samantha Cristoforetti will go on sale in the UK and Europe.
Ms Cristoforetti, 44, will innovate next year by becoming the first European to command the International Space Station.
She hopes the doll, which was filmed floating in weightlessness like it will be on the space station, can inspire young people.
âAs astronauts, something that is close to our hearts inspires the next generation,â said Cristoforetti.
Follow the Daily podcast on Apple podcasts, Google Podcasts, Spotify, Streamer
“I think boys and girls, they get excited about things because they see something intriguing because they see something funny and then maybe these pictures will ignite a passion in the heart of some girls and it will be amazing. “
As part of the program, educational resources are also made available to highlight different space careers and teach children of primary school age about space.
Isabel Ferrer, Barbie’s Marketing Director for Europe and Emerging Markets, said: âWith careers in space and STEM still under-represented by women, Barbie is using her platform this Global Week. space to show girls exciting and diverse roles and activities in space to inspire them to explore their limitless. potential.”
However, this program is not only aimed at aspiring astronauts. It is also focused on potential engineers and space scientists like Dr Nicol Caplin.
As a Deep Space Exploration Scientist in the Directorate of Human and Robotics Exploration, she is working on a number of astrobiology experiments for the International Space Station.
Dr Caplin, who noticed a lack of gender diversity not only in space, but in STEM careers in general, said young girls seeing the doll could be “extremely powerful.”
âI think it’s pretty hard to be what you can’t see and therefore imagine yourself as a Barbie doll floating in space. Maybe that could have a spark and could really inspire some girls to. put on a spacesuit and go into space themselves someday. “
Dr Caplin, who joined ESA as a research fellow at the age of 28, said she believes nurturing young people is mostly about choice.
“It’s not so much about forcing girls to do STEM. I think it’s about giving young girls the choice of knowing what they want to do in life and knowing what’s theirs. open.
âThat’s all the kid likes and if it turns out to be science, I totally agree and that should be encouraged. Maybe this toy could help that. “